The new Abarth – Lateral Line in the driving seat

The Abarth motor car will only ever be available in limited numbers, from only a select few dealerships, so the choice of marketing agency is of paramount importance. Lateral Line handled the full range of creative services, including dealer website, dealer press advertising, posters, direct mail and e-mail campaigns.

The highly sophisticated Abarth can be almost infinitely adapted to individual preference… and Lateral Line had to demonstrate the same independence and flexibility of thought in developing and delivering this multi-faceted project.  Take a tour through our work below.